Guide 2 Auctions

Books

Buying Items
   Avoiding eBay Scams
   eBay Gift Certificates
   eBay Sniping
   Escrow Services
   Finding Great Deals

Courses
   DropShipping Wholesalers
   Silent Sales Machine

DVDs

Selling Items
   Avoiding eBay Scams
   Driving Traffic
   eBay Business Solutions
   eBay Customer Service
   eBay Data & Research
   eBay Drop Shipping
   eBay Pricing
   eBay University
   Ensuring Success
   Forbidden Items
   Promotional Tools
   Selling Expensive Items
   Selling on Consignment
   Shipping
   What Sells

Software



Links
 Auction Downloads
 Auction eBooks
 Auction Selling
 Dropshipping eBooks
 
 














































 
Guide 2 Auctions   >   Selling Items   >   eBay Pricing

eBay Pricing


When you first begin to sell on eBay , you probably will not immediately realize just how important pricing is. In fact, many new eBay sellers don't even realize that "pricing" needs to be done at all! What happens is if you over focus on the auction process at eBay , and how to attract bidders, you can easily forget that pricing plays a very important role in the site.

When you sell an item through an eBay auction, there are really are three (and only three) prices that you need to think about:
  1. The "buy it now" price.

  2. The reserve price.

  3. The starting bid price.
The first two of these three are in fact optional, and the starting bid price is the only one that is required in order to initiate an eBay auction.

As far as the starting bid price is concerned, the key thing to remember is that you want to attract bidders. Lots of bidders. Because the more bidders you have, the higher the final selling price is likely to be. Thus, it's usually a good idea to set this price to a low value - $50 is a good upper limit, no matter what your item is really worth.

The most important price, especially since you have a low starting bid, is the reserve price. The reserve price is the absolute lowest price that you want to get for your item, and is your guarantee that you will never be required to sell your items at a loss. eBay does give you the option to sell the item below the reserve price, but it will never require you to do so. In fact, if the highest bid is lower than your reserve price, there are absolutely no negative consequences whatsoever from deciding not to sell item.

Furthermore, what can happen if you have no reserve price, is that scammers can use two eBay accounts in collusion to get your item for much less than the real-value: The first account bids very low, the second immediately bids high to deter other potential bidders, and then immediately before the end of the auction, the high bid is cancelled or withdrawn. However, setting a reserve price, will protect you from this particular eBay scam.

The last price to consider is the "buy it now price". If you choose to enable this feature, visitors to your auction will see a "buy it now" option that will allow them to buy immediately, without bidding, at your chosen price. You can use this feature for any type of item, but it tends to be most useful if you are selling multiple identical items, or items that you are drop shipping.

One final thing to remember is that hipping has a price, and potential buyers will take this into consideration when they are looking at your auctions. Your item description should therefore should make clear any shipping costs associated with your item. If you become an eBay regular, you might want also experiment with offering free shipping - you could be surprised at how many extra bids this can trigger.

Of course the prerequisite to choose the right prices to sell at, is knowing what your item is worth, or, at the very least, what it cost you. For recent purchases, or items that you are drop shipping, you probably already have a very clear idea. On the other hand, for highly unique items, collectables, and high ticket items, their value may not be so clear: for these types of things, it's probably best to seek a professional valuation before you list them on eBay .


 
 
 
 

 
 
With any business, it is up to the individual owner of said business to ensure the success of the business. You may make more or less than any sample figures or results that might be quoted on our web sites or other publications. All business involves risk, and many businesses do not succeed. Further, Answers 2000 Limited does NOT represent that any particular individual or business is typical, or that any results or experiences achieved by any particular individual/business is necessarily typical.

Copyright © 2007-2019, Answers 2000 Limited

CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.
CERTAIN CONTENT THAT APPEARS ON THIS SITE,COMES FROM AMAZON EU S. r.l. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.

Disclosure: Our company's websites' content (including this website's content) includes advertisements for our own company's websites, products, and services, and for other organization's websites, products, and services. In the case of links to other organization's websites, our company may receive a payment, (1) if you purchase products or services, or (2) if you sign-up for third party offers, after following links from this website. Unless specifically otherwise stated, information about other organization's products and services, is based on information provided by that organization, the product/service vendor, and/or publicly available information - and should not be taken to mean that we have used the product/service in question. Additionally, our company's websites contain some adverts which we are paid to display, but whose content is not selected by us, such as Google AdSense ads. For more detailed information, please see Advertising/Endorsements Disclosures

Our sites use cookies, some of which may already be set on your computer. Use of our site constitutes consent for this. For details, please see Privacy.

Click privacy for information about our company's privacy, data collection and data retention policies, and your rights.

Contact Us   Privacy   Terms of Use   Advertising/Endorsements Disclosures

In Association With Amazon.com
Answers 2000 Limited is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
In Association With Amazon.co.uk
Answers 2000 Limited is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.
As an Amazon Associate, our company earns from qualifying purchases. Amazon, the Amazon logo, Endless, and the Endless logo are trademarks of Amazon.com, Inc. or its affiliates.
All trademarks are property of their respective owners.
All third party content and adverts are copyright of their respective owners.