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Guide 2 Auctions   >   Selling Items   >   Driving Traffic

Using eBay to Drive Traffic to Your Web Site


While it is definitely possible to earn a full time living on eBay , it is probably a mistake to depend only on eBay for your income. Instead, you can use your eBay auctions to drive traffic to your web site, and generate extra business for any other products and services that you offer.

eBay has over 100 million members, and they gained those members by continually running major marketing campaigns. All those members are not only potential bidders on your auctions, but provided you actively market yourself, could also be visitors to (and customers of) your web site. To make this happen, you need to run as many successful auctions as you can, and from these drive traffic to your web site.

eBay does not allow you to include links or web site URL of an outside web site on your auctions. However, it is within their rules (and even encouraged) place a link to your web site on your eBay "About Me" page. Thus there are three simple steps you need to do:
  1. Include a link to your web site on your "About Me" page.

  2. Tell people who visit your "About Me" page why they should visit your web site. This doesn't need to be a long essay, nor does it need to repeat all the information that is on your site - but you do want to include enough to arouse their interest: Usually a sentence or two will do.

  3. In your auctions, make sure that you invite bidders and potential bidders to view your "About Me" page.
The other main way to drive traffic to your web site is by marketing to your customers - those people who are the winning bidders in your auctions. When you ship them their item, be sure to include a business card and/or leaflet, which should of course mention your URL and why they should visit it, within the package. Of course, you won't have nearly as many customers as you will have people who just view your auctions, but customers will be far more valuable visitors - as, if you provide great customer service, previous customers should be more than willing to buy from you again.

So what should you put on your web site? Well, that's up to you, but an obvious thing to do sell items similar to the types of stuff that you are offering on eBay , as well as adding links to all your eBay auctions. You can easily accept online payments, for example using a PayPal account, so, when you're starting out, there's no need for an expensive merchant account.

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